The kids space is hot. Techcrunch just reported on rumors that Montgomery and Co or Monty was working with Club Penguin on a sale to Sony for $500 million. Montgomery is the same investment bank responsible for selling Intermix (MySpace) to NewsCorp and Grouper to Sony so they have been building a nice practice in the Internet and digital media sectors. As for the price tag, $500mm is pretty big money (I have heard ranges of $250-500) but according to Techcrunch the company projects around $65mm in revenue with $35mm in profit. No wonder why the company didn’t need my angel or VC money :-). If most of this revenue comes from subscriptions at $6 per month or $60 per year for upfront commitments, using a blended rate of $65 annually, you get around 1mm paying subscribers (this is simple math and does not take into account growth and ramp). Not bad for a company that was started by 3 dads. As I mention in an earlier post, virtual worlds are hear to stay and there will be a number of acquisitions in the space over the next couple of years. In my household, Webkinz has taken the top spot. It will be interesting to see what Ganz, a privately held company in Toronto, does with this fast growing property. I can think of lots of ways it can further build out Webkinz and also monetize the community without losing its appeal and innocence.
2 comments on “Second Life for Kids (continued)”
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Same conclusion here: good reason for not returning my calls :-).
Webkinz rules in our house, we have 13. Amazing that it was started by a stodgy gifts company, shows you any company can transform itself on the internet