Let the VOIP Infrastructure Wars Begin

Much focus has been put on the VOIP service market where you have the likes of Vonage and SunRocket (just announced another big funding round today) who want to replace your landline and the non-traditional players like Skype and now Google, AOL, and Microsoft.  However, what is more interesting to watch for me is the battle between the incumbent phone equipment players and the new upstarts.  This war reached another milestone 2 days ago with Avaya’s purchase of Nimcat Networks, a serverless VOIP infrastructure player.

Let me set the stage for you as it is a microcosm of what is happening in other IT markets.  Currently you have the incumbents like Cisco, Avaya, and Nortel which are dominating industry roll-outs across enterprises.  Some of these companies are next-generation players as they have replaced the old-school PBX systems of other competitors or even their own legacy systems.  While the market is still early in development, the new IP PBX guys are playing the same sales and marketing game as the old school PBX players.  Enter the next area of the market, the open source players like Digium with Asterisk and Pingtel with SIPFoundry.  Both of these companies are employing the open source model of letting customers download the product and upselling support and maintenance.  The core value proposition is similar to many open source companies – commoditize the old closed system with off-the-shelf hardware and let customers avoid vendor lock-in with a pure, open system saving on their TCO.  There are definitely some technical differentiations between Asterisk and SIPFoundry, but nonetheless, the approaches to market are pretty similar.  Finally, you have the disruptive players like Nimcat Networks and Popular Telephony (Peerio) who are promoting a serverless, peer-to-peer architecture.  With intelligence embedded in the edge, these companies promise even more ease of use (just plug a phone into your LAN and you are ready to go) and lower TCO than the other vendors.  Of course there are many issues with privacy and security when you start talking about P2P but this is still quite an interesting technology which will find its market. 

Fast forward back to Avaya buying Nimcat.  For an early stage company, promoting a new standard and new architecture is huge, uphill battle.  On the other hand, incumbents like Avaya must continue to analyze their competitive threats and move quickly to protect market share, even if they have to cannabalize their own sales.  This move by Avaya is brilliant and I look forward to seeing how it will embed Nimcat intelligence in its products and to see if a giant like this can make a disruptive technology a standard.

All this being said, I believe the real battle is not about VOIP or telephones but the real-time enterprise.  Who will control the central nervous system and lifeline of the enterprise?  If you believe we will move to a world where real-time communication (voice, video, IM with presence) will be embedded in every device, not just telephones, and every application, then you can’t ignore SIP.  Microsoft is one big player using SIP or its own version of SIP to promote its vision of the world.  Microsoft’s launch of the Live Communication Server 2005 with integration into Windows and Office is the first step.  The other vendor to consider as we move in this direction is the open source company, Pingtel, which is managing the SIPFoundry project and will provide an alternative to Microsoft lock-in.  This battleground is about software and not devices which is why I believe companies entering this market from a telephone-centric view of the world will miss out on a big opportunity.

Skype, Siebel and frictionless sales

What is clear to me is that companies that get it use the Internet in a big way as a sales and marketing channel and even a delivery mechanism for their products.  Companies that don’t miss a huge opportunity.  Siebel does not get it, Salesforce.com does.  Skype gets it while Vonage does not.  What I am talking about is reducing friction in your sales and implementation process.  The less friction you have in your sales and delivery model, the easier it is to scale. The easier it is to scale the faster and more efficiently you can grow.  Software as a service is the epitome of this-easy to sell, easy to deliver, and easy to use.  Of course, the one concern is the easier it is to implement a technology or service, the easier it is to rip it out. 

Whether it be consumer or enterprise, all companies should think about how they can utilize the Internet for delivering their product.  The more you do over the web (market, sell, deliver product, run your service) the more you can scale your business with incredible efficiency.  After all it only took Skype 2.5 years and $20mm of capital to create $2.5-4b of value while it took Siebel a whole heck of a lot more capital, effort, and time to do the same.  While Vonage is doing quite well with its growth, it still requires an incredible deployment of capital and it still requires users to wait for hardware to be shipped to their house before using it.  There is more friction in using the Vonage service as compared to Skype.  And obviously there is more friction to implementing Siebel than Salesforce.com.  In this day and age we are all use to instant gratification and demand fulfillment.  Salesforce.com and Skype provide that for its customers.

Of course, if you are selling an enterprise product with a high ticket price you have to be extremely cautious.  It will only work if your product is easy to deliver (download, SaaS, etc.), install, and use.  In theory, it sounds great to be able to generate great customer leads and revenue by offering your product over the web.  However, this means that you will most likely be selling a product/service with a low ticket price which means you either need to have high volume to generate significant revenue or have an upselling machine which enables you to seed your customers with a lower price version and harvest them to get lots of repeat business from your initial sale.  So as you are in your next strategy session thinking about how to get better leads and scale your business efficiently and quickly, do not forget to think about how you can leverage the web even more than you already do to market, sell, and deliver your product.  You may not be able to do it all over the web but it is certainly worth taking an aggressive approach because if you don’t do it, someone else may.

Missing an engineering release date can be a symptom of a larger problem

I was in a board meeting last week reviewing a product release schedule for the next year.  I was extremely concerned that we missed the last release, and as we dug in deeper what we saw were a few features scattered throughout the schedule tied to deals that were just closed.  Now this would not be a big deal if these requirements were market-driven features that were necessary for a number of customers.  However, the big concern was that most of these requirements were one-off features for specific customers that were just closed in the earlier quarter.  So while engineering missed the release date for the product and should be held accountable, this analysis points to a much deeper issue and is a great example of how all of the various groups and functions in a company need to work together as a team.

My first thought was that if we continued on this path we would never have a product that met market needs.  There would be no way that the engineering team could execute against its development schedule with a number of one-off requests.  So we asked management to analyze the problem and report back to the board.  The first place to look was product management to determine whether these customer requirements were one-off adjustments or features that were significant market needs that product management did not identify.  The other place to look was sales to determine if sales reps were selling what we didn’t have and promising the world to close deals.  As you may know, a healthy tension between sales and product management will always exist.  Sales will always want any and every feature to close that big deal and product management should only want features that will address broader market needs.

After a week, management reported back to the board and determined that the problem eminated from sales.  More specifically, it was pretty clear that the sales reps were not properly trained or equipped to sell the product.  When not armed with the knowledge and sales tools to properly sell, it was quite easy for the reps to get derailed during sales presentations, flail when addressing customer objections to the product, and agree to add one-off features to close a deal.  To address this problem, management presented a plan to get the sales reps properly trained, equipped, and managed.  In addition, management would have to play an ongoing role stressing the importance of closing the right deals and walking away from the wrong deals.  So the next time engineering misses a release date, make sure you understand why because most likely it is a symptom of a much larger problem.

.Net and VC Loyalty

Robert Scoble has asked the VCs to respond to an eWeek article titled Is .Net Failing to Draw Venture Capital Loyalty?.  There is not much for me to add to this article as we all know that the only loyalty VCs have is to their Limited Partners to generate long-term capital gains.  This means we do not fund a company because of what technology platform it chooses to develop on but rather what problem the company and product is solving and how big that opportunity is.  It reminds me of a panel that I spoke on in 1997 at the Red Herring Java Technology Conference.  The moderator asked me what types of Java companies we were interested in and my reply was that we do not look for Java companies, but rather solid management teams that are solving large problems in innovative ways.  If Java happens to be the right technology platform to use, then so be it.  Nothing has changed since then.  As Brad Silverberg from Ignition rightly says in the eWeek article, "We’re technology agnostic here at Ignition."

To that end, let me talk about .Net.  I have spent time over the last few years with .Net evangelists and they have been helpful in certain situations.  That being said, most of the fund’s portfolio companies (90%+) are not using a .Net platform.  When I dig deeper into technology and platform decisions, I like to think in 2 separate buckets, the consumer market and the enterprise market.  On the consumer side, one big value for Microsoft has been its hold on the desktop as Tim Oren strongly points out, but as we move more and more into a web-based world its strength is diminishing.  Look at Google, Firefox and new scripting services like Greasemonkey and Yubnub which are increasingly offering users more and more functionality through a web-based interface.  I am sure Microsoft will get it right with Longhorn but it has taken way too long and many a more nimble, startup has out-innovated Microsoft and decreased its competitive advantage.  While the OS is important, Microsoft has lost its complete and utter dominance as we move to a service-oriented world where broadband is everywhere, apps are in the cloud, and the browser becomes king.  All that being said, I will not make my decision to fund a startup based on whether or not it uses .Net.  For example, if you want to see a great app built on .Net go to a friend’s web service, Phanfare, and try using the application.

On the enterprise side, the only reason I would support having a company move off an existing platform to .Net is if there was significant customer demand for it and if Microsoft would really provide the company with access to its channel.  Microsoft has been putting a huge effort in promoting their go-to-market support for startups but the irony is that Microsoft really wants companies to develop vertical, industry-specific applications on the .Net architecture.  In other words, many of these companies are nice businesses but not venture-backable opportunities where VCs can make big returns.  If Microsoft can change this attitude and show me where and how to make money leveraging its Ecosystem and partners, I am all ears.  In the end VCs have be loyal to its Limited Partners, not a technology platform, so the eWeek article itself is overblown.

Jobs at Gurunet (Answers.com)

I have received many an interesting resume through this blog.  Given that, I thought I would let you know of some job opportunities at Gurunet, creators of Answers.com.  The company recently opened a New York City office and is looking to hire 2 in Business Development (one to help manage traffic partnerships and the other to manage content relationships), 1 in Marketing, 1 Online Advertising Sales Rep, 1 Linux Sytems Engineer,  and 1 Office Manager.  If you are interested, either send me a resume or send your information to jobs@gurunet.com.  More details can be found here (Download gurunet_open_positions.doc).

LP Conference

I am not sure how many entrepreneurs understand the structure of venture capital funds but the bottom line is that while VCs manage funds, we ultimately report to our investors or Limited Partners (LPs).  It is not our money, and we have a fiduciary responsibility to manage it properly and generate the returns our LPs expect of us.  And like you, we have to go out and raise capital every 3-5 years for a new fund and similar to entrepreneurs we need to network with the right people, have the right meetings, and go through extensive due diligence.  Every year the Dow Jones Private Equity Analyst puts together a show where fund managers can listen to what the LP community is interested in and where they plan on allocating their dollars.  This year’s show was billed as an opportunity to meet "more LPs per square foot" but truth be told, it was a place where I could meet more VCs or private equity managers per square foot.  In the early morning, a show of hands revealed about a 20% LP audience and 80% fund manager group. It reminded me of a typical VC/entrepreneur conference where you have panels of VCs talking about where they want to allocate capital and entrepreneurs trying to flag them down to hear a pitch.  In these conference you typically have a similar ratio, 20% VCs or those with the money and 80% entrepreneurs or those seeking funds. 

Anyway, as I had time to think about it, it might be helpful for entrepreneurs to understand how VC funds operate to better understand our motivations and to better align interests.  At the end of the day, VCs are in the capital gains business.  We make money when our LPs make money which means that the companies we fund and entrepreneurs that we back need to be successful.  Clearly when VCs and their LPs negotiate their agreement, economics are the most important topic at stake.  While VCs get management fees to pay the bills, it is the carried interest portion or % of profits that VCs receive that really drives our thinking and aligns our economics with performance.  In any typical fund, we except 1 to 2 deals to be homeruns with 10x or greater returns, 3-4 to be pretty good returns, and the rest to either get our money back or lose money.  What that means is that every one of our deals needs to have significant return potential and market size for us to think about investing in a deal.  In addition, companies should be capital efficient (see an earlier post on capital efficient business models) meaning that no more than $25-30mm should go in, especially if a home run deal acquisition is $200-300mm (not $1b).  If only 1 to 2 deals have home run potential, the chances of us getting any one of them to really work is slim to none.  If the majority have this potential, we get more at bats at the plate and more opportunity to create real value for the fund.  As a fund matures, VCs need to demonstrate real cash-on-cash returns to go out and raise the next fund.

This is the point at which conflict could exist.  First, there could be situations where the VC says no to a great opportunity to sell the company but for whatever reason wants to hold out for a greater return.  On the other hand, there could be situations where a VC wants to exit too early with a decent return but not optimizing the overall value of the company in order to return capital to investors.  At the end of the day, what this means is that entrepreneurs and VCs need to get on the same page pre-investment in terms of everyone’s expectations for performance and goals.  In addition, there needs to be constant communication as the markets and company evolves to ensure this alignment.  The good news is that given a VCs economics, we only do well when the entrepreneur and company does well so what better alignment could there be.  A point of diligence for entrepreneurs could be understanding where in the fund lifecycle a VC is and what some of their returns to date have been.

The laws of supply and demand for VCs and IT Buyers

There is a supply and demand equation for every startup’s product or service.  In early stage companies, I sometimes see too much from the supply side and not enough from the demand part of the equation.  In other words, inventing great products that no one wants to buy is a waste of time, money and effort.  While there are not nearly the amount of startups on the East Coast as in Silicon Valley, being in New York I do have tremendous access to Fortune 500 companies.  One of the ways we like to invest is by talking with the buyers in the market, the CIOs and CSOs, and understanding what their pain points are, what solutions they are evaluating, and how open they are to working with early stage companies.  We have gotten many a referral using this methodology and it has helped us develop our own investment thesis on certain markets where we can look ahead far enough into the future but not so far ahead that we invest in just another technology looking for a problem to solve.  We also like to speak with strategic partners and understand gaps in their product portfolio (to the extent they will share that with us) to further triangulate our thoughts on the market.  Bill Burnham has a great post on thesis-driven investing and why it matters in today’s competitive venture world.

Tying together a demand-driven approach to investing means that you have to have access to the IT decision makers with the budgets.  This is typically not easy as every tech vendor in the world is pounding on their door to give them a pitch.  That being said, if there are more IT buyers like James McGovern that understands the value that VCs can bring to IT buyers then we will all be in great shape funding companies that solve real problems. James, an enterprise architect at a major Fortune 100 company, recently wrote a post  on ITtoolbox explaining how his brethren can continue to innovate and stay ahead of the curve.  He goes on to say:

The methodology used today within corporate America is fundamentally busted. Sitting around waiting for a vendor to show up on your doorstep with the right solution at the right time is simply gambling (I really wanted to say irresponsible). Enterprise architects need to not sit on their butts waiting for the "right" solution to magically appear. Instead they need to make sure the venture capital community understands what problems we face so that they fund the right portfolio companies.

Competitive advantage within corporate America via the use of technology isn’t gained by implementing service-oriented architectures or any of the other hype in published in industry magazines. SOA is a reality of today’s marketplace and everyone will be doing it (hopefully doing it the right way by purchasing my upcoming book).

Competitive advantage can be gained though by being first to implement new waves of technologies before your competitors even learn about it or it appears in a matrix by your friendly neighborhood industry analyst. It is in the best interest of enterprise architects to start setting aside time to learn about technologies that are not yet released within the marketplace and are seeds within the minds of CTOs of Internet startups.

With this thought in mind, I have decided to take deliberate action in making this situation better for both parties. I am reserving Friday’s at 5pm on my calendar to talk with venture capital firms who want to bounce ideas off me related to funding or to listen to the pitches of early stage Internet startups that simply need a sounding board for someone who sits in the walls of corporate America on a daily basis…

The same principles go with VCs as well – sitting around waiting for deal flow in this competitive VC market will not get you very far.  Be proactive, develop an investment thesis, and reach out to the end users like James – I wish more IT buyers thought like him.  Of course, as VCs we must remember not to solely rely on the buyer’s advice and use as many data points as we can to further validate or kill our investment thesis.  The danger of solely relying on IT buyers is that the solution may only be necessary for a handful of buyers and that the problem is so near term that by the time your product is ready another vendor has already stepped in to fill the void.

Nickels and dimes don’t add up

I recently helped negotiate an employment contract for a new hire at a portfolio company.  It was clear from the very beginning that this new VP of Marketing was the right fit for the company and that the chemistry was there.  Both sides were excited about moving forward until we got to the employment contract.  In theory, we were in general agreement on salary range, bonus, etc. but what ended up scaring us was the fact that every issue, big or small, was negotiated to the nth degree.  There was no give from the other side and when issues such as vacation days were hotly contested, I got quite concerned.  In the end we passed on the candidate.  We reasoned that if he was this difficult during a negotiation for his contract that he would be just as difficult to work with.  I am not sure if he relied on his lawyer too much or if it was just his style, but either way negotiating every nickel and dime is not how to get deals done.  I felt that the basic element of trust was never established in the negotiation. 

My only words of wisdom for you is that In any negotiation, make sure you mark down your most important points and put them in a bucket.  Place the less important deal points in another bucket. Try to put yourself in the company’s shoes to understand their major points as well.  I encourage you to ask for everything but at the end of the day be smart about what you really want-try to win on the big points but don’t be afraid to give in on the small issues.  At the end of the day, nickels and dimes do not add up.

Fundraising is a distraction

I was speaking with a friend yesterday who recently signed a term sheet to raise a Series B round.  While he did not hit it out of the park with the valuation, it was a nice step-up none-the-less and would provide his company with the capital to move forward and stay ahead of its competition.  He and I both fully acknowledged that he could have pushed the valuation higher if he spent time with more than two venture firms, but we both agreed that the right thing to do was take the money and build the business.  This was an easy decision because fundraising is a distraction and valuation isn’t everything.  When you are a lean and mean startup where you are just beginning to build your management team, every second you spend fundraising means more time that you are not working on your business.  I have seen too many entrepreneurs go on the VC tour, spend too much time on fundraising, and consequently miss important milestones.  In the end, the extensive fundraising process ends up backfiring since the VCs get concerned about lack of progress.  So the next time you are faced with the prospect of raising money painlessly and quickly, the slight discount you take on your valuation today will be well worth it in terms of what you can do to build your business and continue innovating your product or service.

What does Sarbanes-Oxley have to do with donuts?

I had lunch with a friend of mine yesterday who is an officer with a public technology company.  As we started discussing his business, one of the topics of conversation was Sarbanes Oxley.  His company just went through an expensive Sarbox audit to get into compliance and while his company passed with flying colors on most of the important issues, his company failed the audit.  Why?  Here is the short story.  One of his sales reps was hosting a client meeting and bought $15 worth of donuts.  The rep got a signature and approval from the CFO on the purchase.  Why did they fail?  The accountants said that the rep needed to get 2 signatures, one from the VP Sales and one from the CFO.  If the rep could buy $15 worth of donuts with only one signature, then think about what else he could buy.  That too me is quite inane and ridiculous.  There has to be some threshold, for example, on when 2 signatures are necessary for an expense report.  This is a perfect example of why Sarbox is expensive for public companies.  While I believe that Sarbox is a good thing and better and more stringent accounting is necessary, I also think that there is alot of waste ineherent in the regulations and that it needs to be reexamined.

This brings me to another point.  I had the opportunity to speak on a panel the other day hosted by Venture Scene New York.  The panel focused on exits or liquidity events and how VCs thought about them.  The clear trend that I am seeing is that companies really have second thoughts about going public these days due to the costs and requirements of Sarbox.  That obviously is not the sole reason many companies that can go public choose to be acquired but it is one of the top few.  In addition, it is no surprise that you see many public companies, particularly smaller ones, looking to go private as well.  Something has to be done to make Sarbox more relevant and less onerous, particularly for smaller companies.